Developed the visual identity for the Washington Capitals’ 50th Anniversary season in collaboration with Fanbrandz. Drawing inspiration from the team’s inaugural-era graphics, uniforms, and memorabilia. The system blends 1970s-inspired typography, archival references, and halftone photography with contemporary visuals to celebrate five decades of Capitals history while honoring the legacy that shaped the franchise.

My role was concepting, developing, and creating a guide that sets the overarching rules and stylistic framework for the 50th anniversary identity to ensure the identity system is understood and executed cohesively.

Art Direction

In collaboration with 

Fanbrandz - Logomark, custom font, and photo archives

Nicole Keating - Creative direction