SCHOLAR ROCK
See My Abilities Campaign Art Direction
The goal of See My Abilities was to create an authentic presence for Scholar Rock at the CureSMA conference—one that reflected the client’s ongoing commitment to the SMA community and centered the lived experiences of patients and caregivers and their hope for a cure.
My role was coming up with the primary set mechanism and animation expression of the campaign. Scholar Rock has rebranded since this activation, but I sought out a green backdrop for the series that reflected the brand’s primary color at the time that stood out in the grand landscape of their biotech industry.
Click through links below
Intro Post
Art Direction
In collaboration with
Nicole Keating - Creative direction
Copperhound Productions - Photo & video production
Grace Akinsanmi - Animation
