Second Melody worked with Nike to develop Well Through Sport, a branded initiative that makes a clear connection between movement and mindfulness. 

Through countless interviews, focus groups and workshops the brand was designed to show Nike’s commitment to the mental health of athletes and be used to inspire girls and coaches alike at in-person events around North America.

The brand launched in 10+ cities under 1 playbook in order to help 10+M girls by 2030.

Creative Lead, Identity and Production Designer, and Playbook Creator